EV Ram

The EV RAM Advertising campaign is bold, confident, and unapologetically committed to quality over novelty. While new to the EV space, RAM asserts its presence with a design-forward approach that reflects its unwavering dedication to performance and reliability.

Inspired by Swiss Design principles, the campaign features a clean, impactful aesthetic, with powerful typography delivering a direct and self-assured message. The headline takes center stage, reinforcing RAM’s belief in its product without distraction. This campaign reassures RAM’s loyal customer base while attracting new audiences, positioning the EV RAM Truck not as the first but as the best in its class.