Note the scent lab

From inspiration to revitalization – As part of the creative team at NOTE – The Scent Lab, we embarked on a journey to re-envision the brand's identity, deeply rooted in Saigon's art-science fusion. Established in 2019, the goal was to transform the brand into a modern fragrance hub, blending the artistry of scent creation with experiential workshops.

Our objective was to enhance brand recognition and foster deeper customer connections. We focused on designing a cohesive visual identity that reflected NOTE's innovative and authentic essence, crafting marketing materials and brand assets strategically tailored to elevate engagement and reinforce the brand's unique narrative